"Mikhailov & Partners. Ukraine" held a press conference dedicated to the launch of the EQUIP project in Ukraine with the participation of USAID, the Ministry of Health of Ukraine and the US Embassy in Ukraine.
The agency had a task to inform the target audience about the launch of the EQUIP program and the availability of hepatitis treatment in Ukraine.
To achieve the goal, agency`s team developed the concept of the event - a press conference in the Ukrainian Crisis Media Center, to present the project.
Mikhailov & Partners provided consulting services regarding the format and location of the press conference, ensured communication support, worked with journalists before, during and after the press conference, prepared press materials and exclusive interviews for the media.
As a result of the cooperation, the event attracted interest of specialized and socio-political media. News about the new hepatitis program in Ukraine appeared in more than 40 Ukrainian media.