Press events are only effective when there is a strong info guide. We know how to create such an info guide and organize such events, which come dozens of journalists and go hundreds of free articles and publications.
Within the limits of preparation of press actions (press briefings, press conferences, press breakfasts, round tables, the organisation of dialogue with representatives of mass media at actions of clients, etc.) we prepare all press materials (press announcements, press releases, information and biographical references for mass media, form a full press-kit), invite journalists, conduct media training for speakers, recommend and organize location and equipment, work with journalists during and after the event, provide them with everything necessary for the release of free PR articles.
The most effective are communications, if the client sets us a task not in the format of a tool (namely, events), but in the format of the task - "to promote the product", "raise the topic in the mass media", "to organize discussions by opinion leaders", and we in turn develop a campaign and offer PR-tactics, which solves such a task most successfully.
We have experience in holding more than 100 press events of any format - from press breakfasts to conferences, from round tables for government agencies and non-governmental organizations to international press tours and chamber dinners for top media. You can learn more about the campaigns we are proud of by looking at our cases.